A24 is revving up that hype machine this week with its daily release of Midsommar promos, from short teaser videos to the film’s poster. All point to a deceptively beautiful and pastoral film, with bright colors and flowers making it seem like a family-friendly movie about summer. But we all know that won’t be the case.
Yesterday’s teaser was another animated 15-second video, this time of two blindfolded men holding torches. As the video progresses, symbols appear on their robes and their eyes begin to bleed underneath their blindfolds. So obviously everything is fine! This teaser also confirms that the film is called Midsommar after confusion over its actual title.
Then, today, A24 released Midsommar’s poster. A couple wanders through a field of flowers towards a structure that looks just like the noose-like symbol from the first teaser video. Maybe it’s a weird, demented version of a maypole, but knowing Aster, it will be way more horrific than that. The poster also introduced the tagline, “let the festivities begin.” Again, everything is fine, just some summer fun, right?
— A24 (@A24) February 27, 2019
Midsommar follows a couple on visiting a friend’s rural hometown in Sweden to attend its mid-summer festival. However, these events devolve quickly into “an increasingly violent and bizarre competition at the hands of a pagan cult”.
These teasers hammer home Midsommar’s pagan influence, which we saw in Aster’s 2018 debut, Hereditary. But, from the persistent imagery in all of the promo material, it looks like we’ll be getting even more strange pagan delights. Aster calls the film a “Scandinavian folk horror,” and also describes it as “an apocalyptic breakup movie.” Like Hereditary, it will include the death of a main character’s parent.
Florence Pugh (Malevolent, Lady MacBeth) and Jack Reynor (Kin, Sing Street) will play Midsommar’s couple. Will Poulter (Bandersnatch, The Little Stranger), and William Jackson Harper (The Good Place) will also star in the film.
Fingers crossed that all these teasers mean A24 will drop the trailer this week! Are you getting excited for Midsommar? Can it top Hereditary? Let us know your thoughts on Twitter, Instagram, Reddit, and in the Horror Fiends of Nightmare on Film Street Facebook group!