Popular theater chain Alamo Drafthouse made waves earlier this year by announcing a women-only screening of Patty Jenkins’ Wonder Woman, a move which was praised by many and criticized by others. A joke response to the announcement suggested a clowns-only screening of the upcoming adaptation of Stephen King’s novel, IT, an idea that Alamo Drafthouse loved. On September 8th, the Austin, Texas Alamo Drafthouse will play host to the largest North American clown event outside of the Gathering of the Juggalos.
For those unfamiliar, IT is the story of an ancient, shape-shifting evil. The form it takes for the most iconic scenes of the story is a clown named Pennywise. Pennywise was portrayed by the legendary Tim Curry in the 1990 IT mini-series. Curry’s enormous shoes are filled in the new feature film by Swedish actor Bill Skarsgård. IT, directed by Andrés Muschietti, hits theaters on September 8th. Clowns, and people going undercover as clowns, can celebrate the release of what is primed to be the biggest horror release of 2017 at the original Alamo Drafthouse with a screening closed to the non-clown public.
To get in to this screening, moviegoers must be dressed as clowns. In addition to the film, there will be various carnival attractions, including face-painters and a photo booth. I’m guessing the parking lot will be mostly empty, since all the attendees can just carpool in one tiny car. There is currently no word on whether Alamo Drafthouse’s famous etiquette policy will expand to include “No Honking.” If not, consider that one a freebie. As far as I’m concerned, this screening will be a rare example of a horror film audience being scarier than the film itself.
If you’re a clown in Texas, catch IT at Alamo Drafthouse on September 8th! If you’re looking for me, I’ll be as far away as possible.