The wonderful world of cinema horror received a jolt this past Sunday with the secretive release of the third Cloverfield film, The Cloverfield Paradox. Strangely enough, the “cinema” in “cinema horror” went missing, as the movie was released exclusively on Netflix, bypassing the theater experience entirely. It was an odd maneuver for the release of a film so shrouded in secrecy that the public first figured out what the actual title of the movie even was a mere few hours before its release. However, it seems this impressive feat will not be repeated.
According to a report by The Wrap, future installments of the Cloverfield franchise will receive a wide release in theaters. The article states:
The deal between Netflix and Paramount for “The Cloverfield Paradox” was a one-off “that makes the film immediately profitable,” according to another individual, a welcome injection of cash for a studio that has performed weakly at the box office of late.
While the rare marketing strategy for The Cloverfield Paradox falls in line with those of the previous films, skeptics have wondered whether Paramount knew they may have a problem with critical response. The film has a poor 19% fresh rating on Rotten Tomatoes, compared to a 56% audience score. For the sake of more comparison, the previous sequel 10 Cloverfield Lane carries a 90% fresh/79% audience score.
The rumored next sequel, currently titled Overlord, may face similar release struggles. Slated for an October 26th release, the film will go head-to-head with some stiff competition. The untitled Halloween sequel will be released a mere one week prior, while Goosebumps 2 will still be around after an October 12th drop. Overlord is rumored to have a plot that takes place around D-day during World War II. The film is to involve paratroopers who find themselves in the middle of a supernatural Nazi experiment. I’d take this information with a grain of salt, as even the title Overlord likely won’t stick around if history has taught us anything.