It seems that the third Cloverfield installment title has been leaked, and it is not God Particle.
This is getting good.
With last week being the 10-year anniversary of the release of Cloverfield fans swamped the internet looking for any sign of life coming from the sci-fi franchise magnate. In the most indirect way possible, Bad Robot Productions granted their wish with one flip of a switch.
The Paramount films’ infamous viral marketing pattern of creating online simulations of fake companies, character profiles, and other alternate reality games, ARG, revolving around the Cloververse started up again late last week. The Tagruato website introduced to ARG users during the first Cloverfield release period went live again on Thursday, January 18th.
Upon visiting the site, the scrambled image of a Browser Incompatibility: 415 -Media File Not Supported error box on top of an even more blurry text box could be seen. Barely. There are some distorted images theorized by fans to be everything from the monster itself to Buddha. With news like this fans scrutinized the site (myself included) and eventually began searching beyond the obvious ARG site.
Well, it turns out that if you build it, they will come.
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Today, even more details on the third Cloverfield movie have been released – the film’s potential title! The third installment was given a release date of April 28th, 2018 and is supposedly set to star Daniel Bruhl and Elizabeth Debecki as astronauts discovering the source of our Cloverfield monsters. It now looks like the title of the third film will not be that of God Particle, the title Bad Robots producer J.J. Abrams gave the project, but is actually called Cloverfield Station.
Here’s how it went down. Fans came across a LinkedIn page for a man named Ray Xu, a lighting artist at Moving Picture Company, also known as MPC. He’s worked for MPC since August 2017 and is currently still employed there (of course I stalked his profile myself). Xu’s impressive credentials of films he’s worked on includes How to Train Your Dragon, Monster Hunt, Chronicles of the Ghostly Tribe, Captain America: Civil War, Star Trek: Beyond, Justice League and the mysterious Cloverfield Station. There’s no confusing that title with anything other than the specific Cloverfield franchise. I might add, the title is all in lower-case. Xu is listed as the ‘lighting lead’ on the project dated from August 2016 through July 2017. That does align with the time period God Particle would have been in production. What has fans so wild is the theory that this must mean God Particle has been re-titled. 10 Cloverfield Lane worked all the way through production under the title ‘Valencia’, so it seems to be a typical maneuver.
This Cloverfield Station might just even be an addition to the others and God Particle as well. Rumors about upcoming films from Paramount being part of the franchise included A Quiet Place, starring John Krazinkski (13 Hours: The Secret Soldiers of Benghazi) and Emily Blunt (The Girl on the Train) and even Annihilation starring Natalie Portman (Black Swan, V for Vendetta).
As of writing, Xu has not yet removed this bit from his LinkedIn. I would imagine the information he’s leaked on the giant mystery box that is Cloverfield would have to be covered up immediately. Right?
God Particle (or will it be Cloverfield Station?) is still slated for released on April 28th, 2018.
One question keeps getting at me: Would Abrams release that much information about the most anticipated horror film of 2018 that is part of one of the most secretive film franchises out there?
A title, plot details, potential cast list, a release date, and now crew credentials are out there. The amount of information fans are being given makes this movie release no more significant than the next Marvel or DC film. The installments and release setup are founded on shock value. The Cloververse is notorious for leading fans on, backing off, renaming, changing lanes completely, and then releasing a powerhouse film out of thin air. Could that be what’s behind this re-title business?
I think there is enough power behind Bad Robot to the point where the public does not get any information that it doesn’t want us to have. Films have been released under the radar and have escaped title leaks many times before, like 10 Cloverfield Lane and even more recently, Adam Wingard’s Blair Witch (went through production under the title ‘The Woods‘). Something like this where fans actively search and seek out any information they can find would surely be a little more air-tight.
It could be that God Particle was renamed Cloverfield Station and vice versa, or Xu could have innocently jumped the gun in updating his LinkedIn profile and that simply will be the name of our third movie or its was planted purposely to lead fans away from digging up details or the Cloververse does not just have one movie coming out in the next year, but multiple ones or something else entirely hits theaters without even so much as a teaser trailer being released or fans are all being severely tricked and this is all part of an alternate reality game in itself…
ADS ARE SCARY
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Words of advice to readers: Do not binge-watch Black Mirror Season 4 while simultaneously researching the Cloververse.
You’ve been warned.