Happy Death Day has claimed the top-spot at the box office opening weekend, beating out Blade Runner 2049 in it’s 2nd . Earning $26.5 Million to Blade Runner’s $15.1 Million, Blumhouse has again succeeded in beating out big studio blockbusters with low-budget horror. Furthermore, Blumhouse’s top opening weekends this year- Split ($40M), Get Out ($33.3 M), Happy Death Day ($26.5M)- are all original movies. This is a big win for horror. So how did it happen?

Well, for one: The movie’s great, and nothing sells a movie more than good word of mouth. But more than that, the film had a strong marketing strategy that helped bring in a majority under 25 demographic. As reported by Deadline, the Happy Death Day trailer has had over 157 Million views on youtube, and was the only film advertised ahead of Taylor Swift’s Look What You Made Me Do video. As well, the film was advertised for 6 weeks with IT. Regardless, the film marks another success for Blumhouse as stiff competition at the box office.

Read our review of Happy Death Day, HERE, and hear our full thoughts on this week’s Nightmare on Film Street Podcast. Happy Death Day is in theaters now, and we want to know what you thought of the film. Have you seen the film? Let us know in the comments below.

Tree Gelbman is a blissfully self-centered collegian who wakes up on her birthday in the bed of a student named Carter. As the morning goes on, Tree gets the eerie feeling that she’s experienced the events of this day before. When a masked killer suddenly takes her life in a brutal attack, she once again magically wakes up in Carter’s dorm room unharmed. Now, the frightened young woman must relive the same day over and over until she figures out who murdered her.