In the box office game, it’s getting increasingly harder for the small movies to stand out, especially in the summer. This weekend, it all played out again with the all-star heist movie Ocean’s 8 opening on the one end, and the low-budget horror movie Hereditary on the other. It was obvious which one was going to make the most money, but success has many different definitions. For this past weekend, Hereditary proved it was able to play with the big guys, but it also proved itself one of the biggest movies yet for upstart distributor A24.
By the numbers, Ocean’s 8 finished first at the box office with $41.6 million, which was also enough money to make it the number one opening for any movie in the Ocean’s franchise. Solo: A Star Wars Story fell to second place with $15.7 million, followed by Deadpool 2 with $14.1 million. Deadpool‘s haul was just $600,000 more than Hereditary, which opened with $13.5 million. While that’s good news for Hereditary, it’s a sign that A24 is now playing with the big fish.
Hereditary‘s $13.5 million opening is bigger than the opening box office for The Witch. The Robert Eggers movie made $8.8 million when it was released in February 2016, the first time that A24 released a movie on more than 2,000 screens. Only three A24 movies so far have been released on more than 2,000 screens, and the other one aside from The Witch and Hereditary was It Comes at Night, which opened at the same time last year on 2,500 screens, while making barely $6 million. From just this weekend alone, Hereditary is already the ninth highest grossing A24 release of 2018, and the 46th overall.
The other major movie opening this weekend was Hotel Artemis. The action thriller from director Drew Pearce and starring Jodie Foster, Sterling K. Brown, and Jeff Godblum finished in eight place with $3.2 million.
For Hereditary and all the other movies now out in theatres, even more competition enters the multiplexes next weekend when Pixar’s The Incredibles 2, and the based on a true story comedy Tag both open wide.
For more things Hereditary, check out our review of the film, our FearScale report, and its Perfect Pairing with Don’t Look Now. Did you catch Hereditary in theatres this weekend? Share your opinion over in our Horror Group on Facebook!