Horror fans, rejoice! Two highly anticipated 2018 releases have just earned the highly coveted (at least for our genre) R Rating. Hereditary has earned an R-rating for “horror violence, disturbing images, language, drug use and brief graphic nudity.” Unfriended: Dark Web, the sequel to 2014’s social media scare film Unfriended is R for “some disturbing violence, language, and sexual references.”
Horror Fans Let Out a Rating Sigh of Relief
The R-rating for both films isn’t a huge surprise, but horror fans have reason to worry. Supernatural horror films have often been released as PG-13 to try to bring in a broader, younger audience. This trend is one that us horror fans can’t help but notice. A recent example is Blumhouse’s Truth or Dare. With Hereditary falling into the supernatural category and Unfriended: Dark Web following behind its paranormal predecessor, they seem ideal for a studio-driven watering–or bloodying–down.
As the horror genre’s popularity and earning potential increases, movie studios will do whatever they can to maximize profit. On average, PG and PG-13 movies tend to generate double the box office revenue than R-rated films. This is largely due to their greater number of viewers, but where does this leave the horror fanatic? Thankfully for us bloodthirsty gore-hounds, movies like IT and Get Out prove that R horror films can have mainstream success.
Since appearing at Sundance earlier this year, horror fans have been waiting to see if Hereditary is really THAT scary. According to some reviews adult diapers may be as essential as popcorn. Fortunately, we won’t have to wait much longer: Hereditary is due out June 8th. Unfriended: Dark Web has made a few festival appearances, but does not yet have a theatrical release date.
For more information as it develops, stay tuned to Nightmare of Film Street. Also, be sure to check out our reviews of Hereditary and Unfriended: Dark Web from coverage of this year’s Overlook Film Festival.