It’s no secret that a good movie can make you emotionally feel something, but what about physically? William Castle toyed with the idea in his 1959 Vincent Price film The Tingler by randomly placing buzzers under movie-goer’s seats to elicit screams in fright. Now, nearly 60 years later, Sony is bringing this same concept to the latest chapter in the Insidious franchise, Insidious: The Last Key.
At the recent CineAsia film expo in Hong Kong, Sony debuted it’s first full-length interactive movie experience for Insidious audiences. While a similar technology was used last year during a Resident Evil: The Final Chapter screening, this is the first time the haptic technology was used for the full duration of a film. So, what exactly is “haptic” technology? As reported in a recent Variety exclusive:
The haptic technology was developed by Sony Pictures Entertainment (SPE), Sony Corporation, and Sony PCL. A specially-designed vest provides tactile sensations on the body that are concurrent with the narrative of the film. Visitors to CineAsia can choose to experience a 15-minute segment, or the entire movie…
Unless you happen to be one of the lucky ones to have gone to the CineAsia screening, it’s unlikely that this technology will become mainstream anytime soon. However, Variety also teased in the same article that “Sony is in discussions with major exhibitors in other territories to roll out the technology January.” While the technology will likely debut in major markets first, there is potential for some lucky film fans to experience this technology in the near future.
It makes sense that Sony would choose to exhibit and demonstrate the capabilities of this technology with a film like Insidious: The Last Key. There’s nothing quite like a horror movie to make a person physically on-edge, and this new technology opens the doors for all sorts of new connections and experiences while attending a film. Insidious: The Last Key will be released January 5th, 2018 in the U.S.