Luca Guadagnino’s Suspiria is almost upon us. The re-imagining of the 1977 Dario Argento classic seeks to return to the prestigious – and suspicious – Dance Academy. This time, through a different lens, a new interpretation. The film has a high bar set – its predecessor is a visual assault; a nightmare of bright colorscapes and breathtaking cinematography.
But the marketing for the film isn’t shy in sharing its new palette, new feel, and Guadagnino’s vision. And now, we get another glimpse into the ominous coven with new posters from La Boca design studio! The bold new interpretation is a simplified, art deco look at the central ‘Volk’ dance performed by the students.
About the Design:
“When we received the invitation to create a poster for Suspiria we were delighted. As avid fans of Dario Argento’s 1977 Suspiria, we knew this was an adventure we had to embark on. Once we had seen the film we realized it was wasn’t really a remake at all, it’s an altogether different experience, and gloriously exhilarating and disturbing in its own unique way.
We decided to base our design around the ‘Volk’ dance performance which appears late in the movie. The dance is such a pivotal scene, full of all the right kinds of tension and energy. We set about creating the design as if it were a poster for Volk, almost so one could imagine the artwork appearing on a wall within the film itself. We wanted it to feel authentic to the movie, part of the story almost. To achieve this, the design needed to feel like it wouldn’t be out-of-place in a 1970s German dance school. For example, the teeth elements down the side of the poster are a reference to the floor tiles that feature in the reception of the school. When two posters are placed side-by-side they form an arrow just as they do on the floor.
The movement and body shapes in the routine led us to look for visual inspiration in Hindu art, specifically depictions of Nataraja, The Lord of Dance. This triggered the idea of a circular shape, representing the cycle of life. We imagined Dakota Johnson’s hair as fire representing light and dark, with her holding the fate of the dancers around her. At the center, an eye shaped opening reveals itself. All of which hopefully becomes clearer after experiencing the movie!
The typeface used for the credits is Eurostile, created by Italian designer Aldo Novarese, and used on the original poster for the 1977 film. The primary logotype is designed by the great Dan Perri, probably best known for his work on Star Wars, and a whole host of classic film art and branding.”
Suspiria stars Dakota Johnson, Tilda Swinton, Mia Goth, Lutz Ebersdorf, Jessica Harper and Chloë Grace Moretz. Screenplay penned by David Kajganich. Amazon Studios is releasing Suspiria to theaters in NY and LA on October 26th, expanding wide on November 2nd.