The Mistress of the Dark, Cassandra “Elvira” Peterson, has recently joined forces with Laura Byrnes (CEO of Pin Up Girl Clothing) to unveil a haunting new clothing line inspired by the Queen of Scream herself; Elvira Couture for Every Body.

Peterson climbed her way to stardom in 1981 when she auditioned for a revival of the Vampira Show and won, plucking the iconic role of Vampira from the claws of others and reinventing the character in her own sexy, satirical image. Thus, Elvira was born.

Peterson’s new persona quickly turned heads. She rocked a unique punk/vampire look, sporting dramatically low-cut, cleavage-boasting, tight black gowns. And now, you can too!

This August, Peterson presented her exclusive new line ‘Elvira for Couture For Every Body’ at a launch party held in collaboration with Byrnes at the Pin Up Girl Boutique in Burbank, CA. The clothing line screams all of the same nostalgic sex appeal that Peterson is notorious for, complete with curve-hugging black fabric blends and that retro, low-cut neckline that’s as jaw-dropping and cleavage-popping as you remember.


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True to its name, Peterson’s couture line doesn’t discriminate. With devilishly daring dresses, ghoulishly glamorous gowns and accessories for women of all body types, anyone can spice up their wardrobe with a piece inspired by the pop culture icon’s retro goth style.

Check out the selection below, and purchase on the Pinup Girl Clothing Website

Hot at the Shop:

Hot at the Shop:

That’s not all Elvira has been plotting in the shadows, though..

According to the San Diego Comic-Con webpage, “Dynamite Entertainment has made the announcement ahead of SDCC ’17 this week that Elvira, Mistress of the Dark, the horror icon “brought to (after)life” by actress Cassandra Peterson, will join their line of licensed properties courtesy of a new agreement with Queen “B” Productions and DevlinAgency.”

Dynamite, the name behind the “Army of Darkness” comic book series, will use this new partnership to spawn The Queen of Halloween’s legacy back to life through “a wide variety of product categories including comic books, trading cards, posters, lithographs, card games, and board games,” according to the San Diego Comic-Con webpage.

Overall, 2017 seems to be the year of Peterson’s–or at least Elvira’s–return. Nick Barrucci, CEO and publisher of Dynamite Entertainment, may have said it best:

Elvira is timeless. Who else straddles the line between camp and class like Cassandra Peterson’s adored alter-ego?