Quibi is making a big bet that you’re going to want to watch short form television on the go. They’re so confident that they’ve signed up some seriously big Hollywood talent to bring you in.
Three big-time filmmakers and a noted Hollywood producer have signed on to produce shows for the upcoming mobile subscription service, Deadline reports. The filmmakers are Sam Raimi (Spiderman, The Evil Dead), Guillermo del Toro (Pan’s Labyrinth, The Shape Of Water), Antoine Fuqua (The Magnificent Seven, Training Day); and producer Jason Blum (Get Out, Paranormal Activity).
If the sheer name power hasn’t already overwhelmed you, however, maybe a taste of their upcoming projects will. Raimi, no stranger to horror, will be producing a horror series entitled 50 States Of Fear. While there are no details as to what the project entails we can make some guesses. The title and the short-form format suggest an anthology show; each piece set in a different state in the United States. Del Toro’s project, meanwhile, is untitled but will be a “modern zombie story.” Zombies have become over-saturated lately; with del Toro at the helm, though, the genre could be transformed. Fuqua has pitched an idea described as “a modern-day Dog Day Afternoon.” Blum, meanwhile, is working on something he describes as “a Fatal Attraction-esque project called Wolves And Villagers.”
Quibi is the brainchild of Hollywood mogul Jeffrey Katzenberg and former Hewlett-Packard CEO Meg Whitman. The service aims to fight Facebook and Instagram for the market share of mobile video; early funding has already raised over $1 billion. Quibi will be based on a two-tiered paid subscription model. The lower tier, at $5 per month, will provide full access to content, but require users to view ads. The upper tier, priced at $8 per month, will be ad free. The general idea behind the service will be to provide full, feature-film length viewing experiences divided up into ten or twenty-minute chunks. With the success of Adventure Time and Teen Titans Go, animation has shown that there is a definite market for 11-minute episodic shows; Quibi is betting that this concept extends beyond animation to more mainstream audiences.
Quibi is slated to launch some time in 2019.