It was yet another weekend of sequels at the North American box-office with the new releases of Disney Pixar’s Toy Story 4, Orion Pictures’ Child’s Play and an assortment of holdovers including the dwindling Men in Black International and Godzilla: King of the Monsters.
Orion’s new telling of Chucky for the internet age was successful counter-programming to the family and nostalgia-oriented Toy Story 4, which at nearly $118 million, failed to reach Disney’s own studio box-office forecasting. With summer sequelitis in full effect, there are still hidden gems that North American audiences are yearning to buy tickets (and popcorn) for, and horror remains a steady constant.
With Ma opening to $18 million on a $5 million dollar budget and now Child’s Play opening slightly over $14 million on a $10 million budget, these small scale horror releases are succeeding both in audience appeal and overall net grosses for their producers and distributors. Whereas a film such as Men and Black International will struggle to make a profit after all costs are covered, a film such as this weekend’s Child Play will bring the newly reinvigorated Orion a sizeable profit only to be enhanced with Blu-Ray and VOD release in the next few months.
Speaking to Web 2.0’s new Buddi doll, the Child’s Play retelling may not have opened to the box-office heights of Halloween from Fall of last year but was never expected to. Looking back to November 1988 when the original Child’s Play was released, the film was a moderate success, which slowly gained its slasher credibility through VHS and late night television. As the franchise increasingly became more comedic and meta throughout the 90s and early 2000s, the release of this new Child’s Play speaks to the durability of the Chucky brand.
Looking ahead to horror box-office the new film Midsommar from writer/director Ari Aster (Hereditary), comes to theatres on July 3 as counter-programming to the soon to be box-office behemoth Spider-man: Far From Home. With Stranger Things 3 streaming July 4, here’s hoping that Aster’s Midsommar is able to find an audience as early reviews are already generating wondrous critical praise.
Box Office Results June 20 – June 23:
Toy Story 4, $118 million
Child’s Play, $14 million
Aladdin, $12 million
Men in Black International, $10.7 million
The Secret Life of Pets 2, $10 million
Did you see Child’s Play this weekend? What are your thoughts on the new Buddi Doll? Let us know on Twitter, in the official Nightmare on Film Street Subreddit, and on Facebook in the Horror Movie Fiend Club!