The Disney Princesses are a brand all on their own. They may come from various, individual movies, but the Princesses as a group adorn all sorts of Disney merchandise from toys to games to accessories. But maybe you’re a Halloween kid, and maybe you look at the panacea of Princesses and seem something missing, something that doesn’t remind you of you. Well, welcome to a new age! This fall, a new princess is coming to Disneyland in California. An “anti-princess” if you will.

As revealed by the Los Angeles Times, a new character named Shelley Marie will headline the Halloween-themed “World of Colour” show that takes place every evening at Disney’s California Adventure. According to the LA Times, Shelley is a regular kid who will show other kids that evil doesn’t have to mean bad. “Instead, the young Shelley Marie — her name a play on Frankenstein author Mary Shelley — is a celebration of the individual, and an acknowledgment from the happily-ever-after factory that ‘normal’ isn’t one size fits all,” the article explained.


Shelley is the creation of Eric Goldberg, a long-time Disney animator whose credits including The Princess and the Frog and Moana, but is best known for being one of the main designers of Aladdin’s Genie. In terms of Shelley’s design, Goldberg said he took cues from The Addams Family‘s Wednesday Addams, and Beetlejuice‘s Lydia Deetz. Shelley won’t speak, but she will have “some vocal inflections to her exaggerated facial expressions — a roll of the eyes, for instance, when a villain tries to spook her,” Goldberg said

“She has the vulnerabilities of a little girl, but she’s got this side to her,” Goldberg explained noting Shelley‘s interest in the weird and the macabre. “I think characters like that are very interesting. It puts me in the mind of Lilo from Lilo & Stitch. She’s an adorable character but can’t help herself from acting out. Shelley is like that. She doesn’t do anything wantonly evil, but she has this thing pulsing in her DNA.”

The show, which is called “Villainous!” will run for only 20 nights as part of the ticketed, after-hours Oogie Boogie Bash this Halloween season. Anyone up for a trip to Disneyland this October? Let’s make travel plans on Twitter, on the official NOFS Reddit, or The Horror Movie Fiend Club on Facebook!