The General Mills Monsters want to help you make a movie! Or.. you to help them make a movie. Yes, the big three, Count Chocula, Franken Berry, and their Boo Berry pal are on the hunt for some fresh filmmaking talent. It all started after a strange billboard popped up featuring Franken Berry lounging like a Hollywood Starlet on Sunset Boulevard. With it, a website link.


The website is simple and to the point. General Mills want to make a Cereal Monsters movie universe, and they’re putting out a casting call for the team to do it.

“We’re the Monsters and we want to work with you. We’re calling all filmmakers, actors, agents, writers, producers, animators, tastemakers, dealmakers, movers and shakers. We want to work with you to bring great stories to life. From mythical fables to magical journeys. Fairy tales to folk tales. Cliffhangers to nail-biters. Heroic sagas to cosmic battles. Binge-worthy dramas to historical epics. Blockbusters to indies. Serials to sequels. Together, let’s captivate the hearts and minds of teens and adults. This isn’t a contest. This isn’t a pitch for free ideas. We humbly submit this brief to you, Hollywood.” 


General Mills has already has a long history of taking a hand in creating classic children’s cartoons. In the 1960s General Mills’ media worked with Hanna-Barbera, Total Television, and with the legendary cartoonists and Bullwinkle creator, Jay Ward. Together they created fully-produced half-hour cartoon shows they supplied to television stations. With that, the stations would agree to run discounted advertising slots if not free for companies products. This included Cheerios, Trix, Kix, and Cocoa Puffs. After two years the growing popularity of Rocky and His Friends the show was moved to playing instead evenings on NBC and renamed The Bullwinkle Show. The moose-and-squirrel team also introduced other irreverent cartoon classics, to name a few there were Dudley Do-Right, Mr. Peabody and Sherman, UnderdogTennessee Tuxedo and his Tales, and Fractured Fairy Tales.


The monsters made quite a splash of their own in cereals when Count Chocula and Franken Berry were the only chocolate and strawberry flavored cereals that were on the market. That was back in March of 1971 and Boo Berry joined the party about a year later. Since 2010, Franken Berry, Boo Berry, and Count Chocula cereals have been manufactured and sold only during September and October. You know the Halloween season is at its end when the iconic General Mills Monster Cereals begin to vanish like a ghost from your local stores.

If you’ve got the next big Monster Movie idea, head to and submit your credentials!

frankenberry count chocula
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