After opening to a huge $7.4 million in North American previews on Thursday evening, Jordan Peele’s Us now boats the most successful original horror film opening of all time! Launching on 3,741 screens, the Universal release, garnered $29 million in Friday ticket sales (including the Thursday evening previews on limited screens) and as of Saturday matinees, the film seems to be steady its its audience reception. Rival studios and box office analysts are calling for a opening weekend between $64 – $68 million dollars.
This is an incredibly successful opening for Blumhouse, Peele’s own Monkey Paw Productions and Universal Pictures. A final opening weekend in the $60 million range, will make the opening weekend of Us, the most successful original horror film opening of all time. This would be surpassing the $50 million opening weekend of John Krasinski’s A Quiet Place last April.
Below are the estimated box office results for this weekend of March 22 – March 24 courtesy of Deadline.
1. Us, $70.2M
2. Captain Marvel, $35M
3. Wonder Park, $9M
4. Five Feet Apart, $8.75M
5. How to Train Your Dragon 3, $6.5M
6. A Madea Funeral, $4.5M
7. Gloria Bell, $1.8M
8. No Manches Frida 2, $1.78M
9. Lego Movie 2, $1.1M
10. Alita, $1M
With Us dominating the North American box office this weekend, Marvel’s Captain Marvel provided for successful counter-programming. With staying power, the Brie Larson super heroine tale’s third weekend take is estimated at $34 million. This brings the film’s North American total to nearly $320 million and its International receipts nearing $900 million and soon after $1 Billion.
As the weekend box office comes to a close, the commercial and critical success of Us has most definitely reaffirms that Jordan Peele has not succumbed to the sophomore slump. Now, the question remains of what will he do next. Will Peele make another “social horror film” or reimagine a new genre. We’ll have to wait and see.